diff --git a/drivers/net/ethernet/netronome/nfp/nfp_devlink.c b/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
index 080a301f379e..db2da99f6aa7 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
@@ -330,6 +330,15 @@ nfp_devlink_info_get(struct devlink *devlink, struct devlink_info_req *req,
 	return err;
 }
 
+static int
+nfp_devlink_flash_update(struct devlink *devlink, const char *path,
+			 const char *component, struct netlink_ext_ack *extack)
+{
+	if (component)
+		return -EOPNOTSUPP;
+	return nfp_flash_update_common(devlink_priv(devlink), path, extack);
+}
+
 const struct devlink_ops nfp_devlink_ops = {
 	.port_split		= nfp_devlink_port_split,
 	.port_unsplit		= nfp_devlink_port_unsplit,
@@ -338,6 +347,7 @@ const struct devlink_ops nfp_devlink_ops = {
 	.eswitch_mode_get	= nfp_devlink_eswitch_mode_get,
 	.eswitch_mode_set	= nfp_devlink_eswitch_mode_set,
 	.info_get		= nfp_devlink_info_get,
+	.flash_update		= nfp_devlink_flash_update,
 };
 
 int nfp_devlink_port_register(struct nfp_app *app, struct nfp_port *port)
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_main.c b/drivers/net/ethernet/netronome/nfp/nfp_main.c
index 6c10e8d119e4..f4c8776e42b6 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_main.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_main.c
@@ -300,6 +300,47 @@ static int nfp_pcie_sriov_configure(struct pci_dev *pdev, int num_vfs)
 		return nfp_pcie_sriov_enable(pdev, num_vfs);
 }
 
+int nfp_flash_update_common(struct nfp_pf *pf, const char *path,
+			    struct netlink_ext_ack *extack)
+{
+	struct device *dev = &pf->pdev->dev;
+	const struct firmware *fw;
+	struct nfp_nsp *nsp;
+	int err;
+
+	nsp = nfp_nsp_open(pf->cpp);
+	if (IS_ERR(nsp)) {
+		err = PTR_ERR(nsp);
+		if (extack)
+			NL_SET_ERR_MSG_MOD(extack, "can't access NSP");
+		else
+			dev_err(dev, "Failed to access the NSP: %d\n", err);
+		return err;
+	}
+
+	err = request_firmware_direct(&fw, path, dev);
+	if (err) {
+		NL_SET_ERR_MSG_MOD(extack,
+				   "unable to read flash file from disk");
+		goto exit_close_nsp;
+	}
+
+	dev_info(dev, "Please be patient while writing flash image: %s\n",
+		 path);
+
+	err = nfp_nsp_write_flash(nsp, fw);
+	if (err < 0)
+		goto exit_release_fw;
+	dev_info(dev, "Finished writing flash image\n");
+	err = 0;
+
+exit_release_fw:
+	release_firmware(fw);
+exit_close_nsp:
+	nfp_nsp_close(nsp);
+	return err;
+}
+
 static const struct firmware *
 nfp_net_fw_request(struct pci_dev *pdev, struct nfp_pf *pf, const char *name)
 {
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_main.h b/drivers/net/ethernet/netronome/nfp/nfp_main.h
index a3613a2e0aa5..b7211f200d22 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_main.h
+++ b/drivers/net/ethernet/netronome/nfp/nfp_main.h
@@ -164,6 +164,8 @@ nfp_pf_map_rtsym(struct nfp_pf *pf, const char *name, const char *sym_fmt,
 		 unsigned int min_size, struct nfp_cpp_area **area);
 int nfp_mbox_cmd(struct nfp_pf *pf, u32 cmd, void *in_data, u64 in_length,
 		 void *out_data, u64 out_length);
+int nfp_flash_update_common(struct nfp_pf *pf, const char *path,
+			    struct netlink_ext_ack *extack);
 
 enum nfp_dump_diag {
 	NFP_DUMP_NSP_DIAG = 0,
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c b/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c
index cb9c512abc76..8f189149efc5 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_net_ethtool.c
@@ -1237,11 +1237,8 @@ static int nfp_net_set_channels(struct net_device *netdev,
 static int
 nfp_net_flash_device(struct net_device *netdev, struct ethtool_flash *flash)
 {
-	const struct firmware *fw;
 	struct nfp_app *app;
-	struct nfp_nsp *nsp;
-	struct device *dev;
-	int err;
+	int ret;
 
 	if (flash->region != ETHTOOL_FLASH_ALL_REGIONS)
 		return -EOPNOTSUPP;
@@ -1250,39 +1247,13 @@ nfp_net_flash_device(struct net_device *netdev, struct ethtool_flash *flash)
 	if (!app)
 		return -EOPNOTSUPP;
 
-	dev = &app->pdev->dev;
-
-	nsp = nfp_nsp_open(app->cpp);
-	if (IS_ERR(nsp)) {
-		err = PTR_ERR(nsp);
-		dev_err(dev, "Failed to access the NSP: %d\n", err);
-		return err;
-	}
-
-	err = request_firmware_direct(&fw, flash->data, dev);
-	if (err)
-		goto exit_close_nsp;
-
-	dev_info(dev, "Please be patient while writing flash image: %s\n",
-		 flash->data);
 	dev_hold(netdev);
 	rtnl_unlock();
-
-	err = nfp_nsp_write_flash(nsp, fw);
-	if (err < 0) {
-		dev_err(dev, "Flash write failed: %d\n", err);
-		goto exit_rtnl_lock;
-	}
-	dev_info(dev, "Finished writing flash image\n");
-
-exit_rtnl_lock:
+	ret = nfp_flash_update_common(app->pf, flash->data, NULL);
 	rtnl_lock();
 	dev_put(netdev);
-	release_firmware(fw);
 
-exit_close_nsp:
-	nfp_nsp_close(nsp);
-	return err;
+	return ret;
 }
 
 static const struct ethtool_ops nfp_net_ethtool_ops = {
diff --git a/include/net/devlink.h b/include/net/devlink.h
index c6d88759b7d5..a2da49dd9147 100644
--- a/include/net/devlink.h
+++ b/include/net/devlink.h
@@ -521,6 +521,9 @@ struct devlink_ops {
 				      struct netlink_ext_ack *extack);
 	int (*info_get)(struct devlink *devlink, struct devlink_info_req *req,
 			struct netlink_ext_ack *extack);
+	int (*flash_update)(struct devlink *devlink, const char *file_name,
+			    const char *component,
+			    struct netlink_ext_ack *extack);
 };
 
 static inline void *devlink_priv(struct devlink *devlink)
@@ -1192,11 +1195,18 @@ devlink_health_report(struct devlink_health_reporter *reporter,
 #if IS_REACHABLE(CONFIG_NET_DEVLINK)
 void devlink_compat_running_version(struct net_device *dev,
 				    char *buf, size_t len);
+int devlink_compat_flash_update(struct net_device *dev, const char *file_name);
 #else
 static inline void
 devlink_compat_running_version(struct net_device *dev, char *buf, size_t len)
 {
 }
+
+static inline int
+devlink_compat_flash_update(struct net_device *dev, const char *file_name)
+{
+	return -EOPNOTSUPP;
+}
 #endif
 
 #endif /* _NET_DEVLINK_H_ */
diff --git a/include/uapi/linux/devlink.h b/include/uapi/linux/devlink.h
index 72d9f7c89190..53de8802a000 100644
--- a/include/uapi/linux/devlink.h
+++ b/include/uapi/linux/devlink.h
@@ -103,6 +103,8 @@ enum devlink_command {
 	DEVLINK_CMD_HEALTH_REPORTER_DUMP_GET,
 	DEVLINK_CMD_HEALTH_REPORTER_DUMP_CLEAR,
 
+	DEVLINK_CMD_FLASH_UPDATE,
+
 	/* add new commands above here */
 	__DEVLINK_CMD_MAX,
 	DEVLINK_CMD_MAX = __DEVLINK_CMD_MAX - 1
@@ -326,6 +328,10 @@ enum devlink_attr {
 	DEVLINK_ATTR_HEALTH_REPORTER_DUMP_TS,		/* u64 */
 	DEVLINK_ATTR_HEALTH_REPORTER_GRACEFUL_PERIOD,	/* u64 */
 	DEVLINK_ATTR_HEALTH_REPORTER_AUTO_RECOVER,	/* u8 */
+
+	DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME,	/* string */
+	DEVLINK_ATTR_FLASH_UPDATE_COMPONENT,	/* string */
+
 	/* add new attributes above here, update the policy in devlink.c */
 
 	__DEVLINK_ATTR_MAX,
diff --git a/net/core/devlink.c b/net/core/devlink.c
index 1d7502a5a651..04d98550c78c 100644
--- a/net/core/devlink.c
+++ b/net/core/devlink.c
@@ -2662,6 +2662,27 @@ static int devlink_nl_cmd_reload(struct sk_buff *skb, struct genl_info *info)
 	return devlink->ops->reload(devlink, info->extack);
 }
 
+static int devlink_nl_cmd_flash_update(struct sk_buff *skb,
+				       struct genl_info *info)
+{
+	struct devlink *devlink = info->user_ptr[0];
+	const char *file_name, *component;
+	struct nlattr *nla_component;
+
+	if (!devlink->ops->flash_update)
+		return -EOPNOTSUPP;
+
+	if (!info->attrs[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME])
+		return -EINVAL;
+	file_name = nla_data(info->attrs[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME]);
+
+	nla_component = info->attrs[DEVLINK_ATTR_FLASH_UPDATE_COMPONENT];
+	component = nla_component ? nla_data(nla_component) : NULL;
+
+	return devlink->ops->flash_update(devlink, file_name, component,
+					  info->extack);
+}
+
 static const struct devlink_param devlink_param_generic[] = {
 	{
 		.id = DEVLINK_PARAM_GENERIC_ID_INT_ERR_RESET,
@@ -4883,6 +4904,8 @@ static const struct nla_policy devlink_nl_policy[DEVLINK_ATTR_MAX + 1] = {
 	[DEVLINK_ATTR_HEALTH_REPORTER_NAME] = { .type = NLA_NUL_STRING },
 	[DEVLINK_ATTR_HEALTH_REPORTER_GRACEFUL_PERIOD] = { .type = NLA_U64 },
 	[DEVLINK_ATTR_HEALTH_REPORTER_AUTO_RECOVER] = { .type = NLA_U8 },
+	[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME] = { .type = NLA_NUL_STRING },
+	[DEVLINK_ATTR_FLASH_UPDATE_COMPONENT] = { .type = NLA_NUL_STRING },
 };
 
 static const struct genl_ops devlink_nl_ops[] = {
@@ -5171,6 +5194,13 @@ static const struct genl_ops devlink_nl_ops[] = {
 		.internal_flags = DEVLINK_NL_FLAG_NEED_DEVLINK |
 				  DEVLINK_NL_FLAG_NO_LOCK,
 	},
+	{
+		.cmd = DEVLINK_CMD_FLASH_UPDATE,
+		.doit = devlink_nl_cmd_flash_update,
+		.policy = devlink_nl_policy,
+		.flags = GENL_ADMIN_PERM,
+		.internal_flags = DEVLINK_NL_FLAG_NEED_DEVLINK,
+	},
 };
 
 static struct genl_family devlink_nl_family __ro_after_init = {
@@ -6420,6 +6450,36 @@ void devlink_compat_running_version(struct net_device *dev,
 	mutex_unlock(&devlink_mutex);
 }
 
+int devlink_compat_flash_update(struct net_device *dev, const char *file_name)
+{
+	struct devlink_port *devlink_port;
+	struct devlink *devlink;
+
+	mutex_lock(&devlink_mutex);
+	list_for_each_entry(devlink, &devlink_list, list) {
+		mutex_lock(&devlink->lock);
+		list_for_each_entry(devlink_port, &devlink->port_list, list) {
+			int ret = -EOPNOTSUPP;
+
+			if (devlink_port->type != DEVLINK_PORT_TYPE_ETH ||
+			    devlink_port->type_dev != dev)
+				continue;
+
+			mutex_unlock(&devlink_mutex);
+			if (devlink->ops->flash_update)
+				ret = devlink->ops->flash_update(devlink,
+								 file_name,
+								 NULL, NULL);
+			mutex_unlock(&devlink->lock);
+			return ret;
+		}
+		mutex_unlock(&devlink->lock);
+	}
+	mutex_unlock(&devlink_mutex);
+
+	return -EOPNOTSUPP;
+}
+
 static int __init devlink_module_init(void)
 {
 	return genl_register_family(&devlink_nl_family);
diff --git a/net/core/ethtool.c b/net/core/ethtool.c
index d2c47cdf25da..1320e8dce559 100644
--- a/net/core/ethtool.c
+++ b/net/core/ethtool.c
@@ -2038,12 +2038,18 @@ static noinline_for_stack int ethtool_flash_device(struct net_device *dev,
 
 	if (copy_from_user(&efl, useraddr, sizeof(efl)))
 		return -EFAULT;
-
-	if (!dev->ethtool_ops->flash_device)
-		return -EOPNOTSUPP;
-
 	efl.data[ETHTOOL_FLASH_MAX_FILENAME - 1] = 0;
 
+	if (!dev->ethtool_ops->flash_device) {
+		int ret;
+
+		rtnl_unlock();
+		ret = devlink_compat_flash_update(dev, efl.data);
+		rtnl_lock();
+
+		return ret;
+	}
+
 	return dev->ethtool_ops->flash_device(dev, &efl);
 }