diff --git a/drivers/iio/imu/bmi323/bmi323_core.c b/drivers/iio/imu/bmi323/bmi323_core.c
index fc54d464a3ae..6bcb9a436581 100644
--- a/drivers/iio/imu/bmi323/bmi323_core.c
+++ b/drivers/iio/imu/bmi323/bmi323_core.c
@@ -2112,8 +2112,7 @@ int bmi323_core_probe(struct device *dev)
 
 	indio_dev = devm_iio_device_alloc(dev, sizeof(*data));
 	if (!indio_dev)
-		return dev_err_probe(dev, -ENOMEM,
-				     "Failed to allocate device\n");
+		return -ENOMEM;
 
 	ret = devm_regulator_bulk_get_enable(dev, ARRAY_SIZE(regulator_names),
 					     regulator_names);