diff --git a/drivers/dax/bus.c b/drivers/dax/bus.c
index ccfe65004888..b809e1a264af 100644
--- a/drivers/dax/bus.c
+++ b/drivers/dax/bus.c
@@ -670,7 +670,7 @@ struct dax_region *alloc_dax_region(struct device *parent, int region_id,
 
 	rc = request_resource(&dax_regions, &dax_region->res);
 	if (rc) {
-		dev_dbg(parent, "dax_region resource conflict for %pR\n",
+		dev_err(parent, "dax_region resource conflict for %pR\n",
 			&dax_region->res);
 		goto err_res;
 	}