diff --git a/drivers/media/i2c/ccs/ccs-core.c b/drivers/media/i2c/ccs/ccs-core.c
index 4a14d7e5d9f2..d15d49273892 100644
--- a/drivers/media/i2c/ccs/ccs-core.c
+++ b/drivers/media/i2c/ccs/ccs-core.c
@@ -569,8 +569,6 @@ static u32 ccs_pixel_order(struct ccs_sensor *sensor)
 			flip |= CCS_IMAGE_ORIENTATION_VERTICAL_FLIP;
 	}
 
-	flip ^= sensor->hvflip_inv_mask;
-
 	dev_dbg(&client->dev, "flip %u\n", flip);
 	return sensor->default_pixel_order ^ flip;
 }
@@ -632,8 +630,6 @@ static int ccs_set_ctrl(struct v4l2_ctrl *ctrl)
 		if (sensor->vflip->val)
 			orient |= CCS_IMAGE_ORIENTATION_VERTICAL_FLIP;
 
-		orient ^= sensor->hvflip_inv_mask;
-
 		ccs_update_mbus_formats(sensor);
 
 		break;
@@ -3185,7 +3181,6 @@ static int ccs_get_hwconfig(struct ccs_sensor *sensor, struct device *dev)
 	struct v4l2_fwnode_endpoint bus_cfg = { .bus_type = V4L2_MBUS_UNKNOWN };
 	struct fwnode_handle *ep;
 	struct fwnode_handle *fwnode = dev_fwnode(dev);
-	u32 rotation;
 	unsigned int i;
 	int rval;
 
@@ -3224,22 +3219,6 @@ static int ccs_get_hwconfig(struct ccs_sensor *sensor, struct device *dev)
 		goto out_err;
 	}
 
-	rval = fwnode_property_read_u32(fwnode, "rotation", &rotation);
-	if (!rval) {
-		switch (rotation) {
-		case 180:
-			hwcfg->module_board_orient =
-				CCS_MODULE_BOARD_ORIENT_180;
-			fallthrough;
-		case 0:
-			break;
-		default:
-			dev_err(dev, "invalid rotation %u\n", rotation);
-			rval = -EINVAL;
-			goto out_err;
-		}
-	}
-
 	rval = fwnode_property_read_u32(dev_fwnode(dev), "clock-frequency",
 					&hwcfg->ext_clk);
 	if (rval)
@@ -3437,25 +3416,6 @@ static int ccs_probe(struct i2c_client *client)
 	if (rval < 0)
 		goto out_free_ccs_limits;
 
-	/*
-	 * Handle Sensor Module orientation on the board.
-	 *
-	 * The application of H-FLIP and V-FLIP on the sensor is modified by
-	 * the sensor orientation on the board.
-	 *
-	 * For CCS_BOARD_SENSOR_ORIENT_180 the default behaviour is to set
-	 * both H-FLIP and V-FLIP for normal operation which also implies
-	 * that a set/unset operation for user space HFLIP and VFLIP v4l2
-	 * controls will need to be internally inverted.
-	 *
-	 * Rotation also changes the bayer pattern.
-	 */
-	if (sensor->hwcfg.module_board_orient ==
-	    CCS_MODULE_BOARD_ORIENT_180)
-		sensor->hvflip_inv_mask =
-			CCS_IMAGE_ORIENTATION_HORIZONTAL_MIRROR |
-			CCS_IMAGE_ORIENTATION_VERTICAL_FLIP;
-
 	rval = ccs_call_quirk(sensor, limits);
 	if (rval) {
 		dev_err(&client->dev, "limits quirks failed\n");
diff --git a/drivers/media/i2c/ccs/ccs.h b/drivers/media/i2c/ccs/ccs.h
index 6beac375cc48..a94c796cea48 100644
--- a/drivers/media/i2c/ccs/ccs.h
+++ b/drivers/media/i2c/ccs/ccs.h
@@ -57,17 +57,6 @@
 #define CCS_LIM_AT(sensor, limit, offset)	\
 	ccs_get_limit(sensor, CCS_L_##limit, CCS_L_##limit##_OFFSET(offset))
 
-/*
- * Sometimes due to board layout considerations the camera module can be
- * mounted rotated. The typical rotation used is 180 degrees which can be
- * corrected by giving a default H-FLIP and V-FLIP in the sensor readout.
- * FIXME: rotation also changes the bayer pattern.
- */
-enum ccs_module_board_orient {
-	CCS_MODULE_BOARD_ORIENT_0 = 0,
-	CCS_MODULE_BOARD_ORIENT_180,
-};
-
 struct ccs_flash_strobe_parms {
 	u8 mode;
 	u32 strobe_width_high_us;
@@ -90,8 +79,6 @@ struct ccs_hwconfig {
 	u32 csi_signalling_mode;	/* CCS_CSI_SIGNALLING_MODE_* */
 	u64 *op_sys_clock;
 
-	enum ccs_module_board_orient module_board_orient;
-
 	struct ccs_flash_strobe_parms *strobe_setup;
 };
 
@@ -243,7 +230,6 @@ struct ccs_sensor {
 	u8 scale_m;
 	u8 scaling_mode;
 
-	u8 hvflip_inv_mask; /* H/VFLIP inversion due to sensor orientation */
 	u8 frame_skip;
 	u16 embedded_start; /* embedded data start line */
 	u16 embedded_end;